![]() Soon after, the popularity of kinesiology tape soared among the demographics of American society. But in the summer of 2008, the fancy patterns and colorful tape on Kerri Walsh’s exposed shoulder caught many viewer’s attention as they watched the dynamic beach volleyball duo on national television. Other athletes were using it too, but the tape was mostly covered by their uniforms and not easily identifiable. The tape itself wasn’t necessarily something new. At the time, Kerri Walsh was recovering from a rotator cuff injury and was using kinesiology tape to support her shoulder during her matches. ![]() ![]() It was during the 2008 Summer Olympics and the popular women’s beach volleyball team of Kerri Walsh and Misty May-Treanor were battling their way to another gold medal in Beijing. I remember when kinesiology tape exploded in popularity across the United States. ![]()
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